December 2025 Executive Retreat

Full Portfolio Review & 2026 Strategy Planning

December 15-16, 2025 | Atlanta, GA

Services vs Offers: Understanding North Highland Terminology

Clear definitions ensure consistent communication across our organization. This page clarifies the distinction between Services and Offers as used in our portfolio discussions.

Key Distinction

Services describe what we do - our organizational capabilities and practice areas.

Offers describe what we sell - packaged, market-ready solutions with defined value propositions.

Services

Service Capability

A broad capability area or practice discipline that describes our organizational expertise and capacity to deliver value.

Characteristics

  • Internal focus: How we organize our people and capabilities
  • Skill-based: Defined by practitioner expertise and methodologies
  • Flexible scope: Can be applied across various client situations
  • Practice alignment: Maps to how we develop and grow talent

Examples at North Highland

Change Management
Program & Project Management
Business Analysis
Process Optimization
Operating Model Design
Strategic Portfolio Management

Offers

Offer Solution

A packaged, market-ready solution that addresses specific client challenges with a defined scope, value proposition, and commercial model.

Characteristics

  • External focus: How we present capabilities to the market
  • Problem-oriented: Addresses specific client pain points
  • Defined scope: Clear boundaries, deliverables, and outcomes
  • Commercial structure: Pricing model, entry points, and ROI
  • Sales enablement: Supported by decks, one-pagers, and case studies

Examples at North Highland

Tech Modernization Transformation Management
Post Merger Integration (PMI)
AI Deployment & Governance Solutions
Data Management & Harmonization

How Services and Offers Relate

Services (Capabilities)

Our organizational building blocks

  • Change Management
  • Program Management
  • Process Optimization
  • Business Analysis
Combined & Packaged

Offers (Solutions)

Market-ready packages

  • Tech Modernization
  • Post Merger Integration
  • AI Deployment Solutions

Key Insight

A single Offer typically combines multiple Services. For example, our Tech Modernization offer draws on Program Management, Change Management, and Process Optimization services.

Conversely, a single Service may contribute to multiple Offers. Our Change Management service is a component of Tech Modernization, PMI, and AI Deployment offers.

Services-to-Offers Mapping

This section illustrates how our foundational Services (capabilities) expand into and contribute to multiple packaged Offers (solutions). Understanding this mapping helps clarify why the same team members may contribute across different go-to-market initiatives.

How Key Services Flow Into Multiple Offers

Change Management Service
Tech Modernization
Post Merger Integration
AI Deployment & Governance
Workforce Experience & Development
Operating Model & Org Design
Program & Project Management Service
Tech Modernization
Post Merger Integration
AI Deployment & Governance
Process Optimization
Strategic Portfolio Management

Comprehensive Services-to-Offers Reference

The table below shows the complete mapping of how each Service contributes to various Offers in our portfolio.

Service (Capability) Offers It Contributes To Role in Offer
Change Management Tech Modernization PMI AI Deployment Workforce Operating Model Stakeholder alignment, adoption strategy, communication, training, resistance management
Program & Project Management Tech Modernization PMI AI Deployment Process Optimization Strategic Portfolio Mgmt Program governance, delivery oversight, risk management, stakeholder reporting, milestone tracking
Business Analysis Tech Modernization Data Management Process Optimization AI Deployment Requirements elicitation, process documentation, gap analysis, solution design support
Process Optimization Supply Chain Tech Modernization Operating Model Data Management Process mapping, efficiency analysis, automation opportunity identification, workflow redesign
Operating Model & Org Design PMI Tech Modernization AI Deployment Workforce Organization structure, governance design, role definition, operating model blueprint
Business Agility & Product Tech Modernization AI Deployment Data Management Agile transformation, product management, DevOps enablement, iterative delivery
NextGen Testing Services Tech Modernization AI Deployment Data Management Quality assurance strategy, test automation, performance testing, AI-assisted QA
Strategic Portfolio Management Tech Modernization PMI AI Deployment Initiative prioritization, resource allocation, portfolio governance, investment optimization

Offer Composition Example: Tech Modernization

Our Tech Modernization Transformation Management offer combines capabilities from multiple services:

Program Management Delivery governance, milestone tracking, risk management
Change Management Stakeholder engagement, adoption strategy, training
Business Analysis Requirements, process documentation, solution design
Process Optimization Workflow redesign, automation opportunities
Testing Services Quality assurance, test automation

This multi-service composition is why cross-functional teams are assembled for each engagement, drawing practitioners from multiple service lines.

In the Context of This Retreat

12 Core Services (Draft)

Our established capability areas that form the foundation of our consulting practice. These represent our organizational structure and talent development paths.

AI Business Agility Change Management Testing Operating Model Process Optimization Program Management Portfolio Management Supply Chain Business Analysis Managed Services Workforce

7 New Ideas (Draft)

Emerging market-ready solutions that package our capabilities to address specific client needs. These are candidates for focused go-to-market campaigns.

Tech Modernization Post Merger Integration Data Management Cybersecurity Salesforce Enablement State Agency Procurement Other (TBD)

Quick Reference Guide

Aspect Service Offer
Orientation Internal capability External market solution
Question Answered "What can we do?" "What do we sell?"
Scope Broad and flexible Defined and packaged
Pricing Rate-based (T&M) Solution-based (fixed, outcome)
Sales Materials Capability decks One-pagers, ROI calculators, case studies
Lifecycle Relatively stable Evolves with market demand
Governance Practice leadership Offer owners + RACI

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